I love cycling to and from work. It's free. It's clean. It's faster than the car or bus. And it's a great workout. No need for expensive gym fees.
But in New Zealand, most people don't see cycling as a viable way of getting to work. Cycling makes up about 1% of all trips. Twenty years ago it was 3.6%. Most New Zealanders get to and from work by car, usually one person to a car. By contrast, in some northern European countries 20 to 30% of trips are made by bike.
This is pretty appalling for a country that markets itself to the outside world as being clean and green - "100% pure". And pretty appalling for a people who pride themselves on being fit, rugged and outdoorsy types. This is bullshit, of course. Most of us are indoorsy - we spend our days inside homes, offices, cafes, cars and gyms.
The New Zealand government wants to increase cycling and walking to 30% of total trips in urban areas by 2040. There's fat chance of this happening unless central government and local authorities make a sustained investment in cycling facilities, like networks of bike lanes (proper lanes, that is, separated from the road), kerbside bike racks, and roads where cyclists and walkers get priority over cars.
Cyclists have to play their part too. There's nothing more off-putting than seeing cyclists with hairy white legs, riding along in tight lycra shorts, bright reflective jackets and cheap crappy helmets.
For cyclists, the following should be de rigueur: fit and tanned bodies, slick bikes, snappy gear, and cool shades. If we want more people to cycle, then we have to make it cool, stylish and fun.

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